Sorensen Price Quote
In this 1968 letter Stan Sorensen, who was based at the Sorensen Distributors office in Ladner BC, is replying to Dr. Duncan McPherson who was involved with St John Ambulance in Vancouver. St John Ambulance and Dr. McPherson were already involved with the manufacture of van ambulances by Universal Maufacturing in Cloverdale. It was sort of like the young kid on the block (Universal) asking their competitor and Western Canada's largest, established ambulance supplier (Sorensen Distributors) for prices on their products. Superior was not yet manufacturing van ambulances so Stan Sorensen blasted the van products with the statement "Regarding the Carryall type of ambulance, we found the established operator would not go for it at all and any that had the van type seem to be very desirous of changing to a custom built machine as soon as possible".
Sorensen Distributors began selling Superior's new line of van ambulances the following year.
